Camp by Walmart is an experience designed for the Internet. The free virtual camp, where celebrities are the counselors, is powered by the interactive video platform Eko. With over 100 interactive episodes that lead to a multitude of activities families can do at home, Walmart sees this as a content hub and the only place that you can access Camp seamlessly integrated play moments with products.
I was extremely grateful to work with such a fun, thoughtful team on this enormous project. I worked mainly on 3D Design specifically for backgrounds/scenarios, endcards, small characters and minor concepting. Early on I also got to participate in some of the branding work.
Characters designed by Joo Woo, Adhemas Batista, and Andrea Senise.