Enjoy dairy recreationally? Step into our California Dairy Dispensary and experience the natural mood-lifting properties of Real California cheese, ice cream, yogurtand butter. At the 3-day event, one could speak to one of our dairy docents to discover what’s right for them. Our Dispensary will convince you that dairy is the “Original California Mood-enhancer”
Borrowing from the modern dispensary playbook, the Deutsch creative team worked to produce a unique experience that invited people to get to know the Real California Milk brand.
I worked closely with design and creative to establish a sub-brand for Real California Milk. We introduced inspiration from dispensary culture, established a new color palette, typography system, menu/display design, event design, poster design, website etc.
EVP, Head of Design Adhemas Batista
Creative Director Mike Frank
Creative Director Trevor Kuhn
Art Director Mariajose Cuyan
Copywriter Jake Christensen
Senior Designer Amy Lee
Designer Taryn Oshiro-Wachi
Account Director Josh Brewer
Account Executive Erika Sidney